Video: The value of PR as part of your comms strategy

I was recently asked to talk to a group of school marketing and admissions colleagues about why PR should form part of their communications strategies.

Here are a couple of short clips on the value of PR as part of a wider strategy and how to identify a potential story. Enjoy!

Why should you do PR? from Rebecca Hills on Vimeo.

Three elements of a good PR story from Rebecca Hills on Vimeo.

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Does guest blogging work?

A couple of months ago, a fantastic local copywriter, Ben Locker, offered a selection of other writers the opportunity to support his blog by hosting a series of guest posts. While all of them stuck to the general subject of copywriting, the contributors offered up their thoughts on some unusual and fascinating topics. I’d highly recommend that you head over to the site and have a read for yourself if you’re interested in the subject.

Ben’s exploit got me thinking about how a blog focussing on a specific subject can continue to engage readers week after week, month after month. Company/agency blogs have the advantage of featuring multiple contributors meaning that things remain fresh, interesting and diverse in opinion. I see guest blogging as a real opportunity for individuals who run their own blogs and are looking to add a bit of spice and variety.

There are benefits for both parties. The host of the blog receives some (hopefully) great new content; the contributor receives a valuable web link and new traffic from a relevant site. Both will presumably also benefit from exposure to a new audience as a result of the exchange.

So, even though this blog is still relatively new and is just forging a place for itself, I’m interested in hosting a few guest blogs. The aim is to broaden the site’s readership and offer readers some alternative perspective on marketing and public relations. If you’d be interested in contributing, please leave a comment below this post or get in touch via any of the methods on the contact page.

I’d also be interested to hear from anyone who has experience of guest blogging, particularly if they’d be willing to share any feedback – positive or negative – that they received as a result.

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