Talk to any PR professional or marketer about a typical day at the office and you’re likely to get the same response: “No two days are ever the same”. While it might sound cliched, it’s one of the things that most attracts graduates to careers in this field.
From my own experience, I’d say that it truly is a great thing if you’re looking for variety in your work life – but it also means that you have to be able to adapt, adjust your train of thought at a moment’s notice and hit the ground running on any number of wide-ranging tasks.
One moment you might be knee-deep in the brief for a customer case study and the next you’ll be sourcing additional information on an unrelated news item for a journalist with a deadline.
You have to be orgainsed and know what really needs to take priority, but you also have to leave yourself enough time in the week to respond to last minute requests and deal with urgent issues. Knowing your deadlines is important but sticking to them is crucial.
It can be exciting and equally stressful but its variety is the thing that ensures its practioners continue to enjoy what they do year after year.