Video: The value of PR as part of your comms strategy

I was recently asked to talk to a group of school marketing and admissions colleagues about why PR should form part of their communications strategies.

Here are a couple of short clips on the value of PR as part of a wider strategy and how to identify a potential story. Enjoy!

Why should you do PR? from Rebecca Hills on Vimeo.

Three elements of a good PR story from Rebecca Hills on Vimeo.

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