How to use PR power for good, not evil

A group of six PR professionals, including myself, have formed a PR Council to voluntarily support and advise a fantastic charity called Create.

Our aim is to help the charity (which uses creative arts to transform the lives of society’s most disadvantaged and vulnerable people) raise its profile nationally and consequently raise more funds.

I first had the privilege of getting involved with Create earlier this year and ever since I’ve wanted to volunteer for a charity – but wasn’t sure what skills I had to offer. Create provided the answer: my aptitude for PR.

My first Create project, “sound:images”

After one short meeting on a cold and dark Thursday night, I already feel confident that this newly formed council of volunteers will be able to do a lot of good and really help the charity achieve its goals.

Watch this space (and hopefully your newspapers!) for more as it develops…


Using your communication skills for good

As part of my job at Lakeside, I was recently given the opportunity to spend a couple of days at a local school working as a volunteer on an arts project. Coordinated by a charity called Create, the project brought two schools together to create some music.

I’m not particularly musical so I had to draw on my communication skills to support and encourage the children, many of whom have disabilities. The music was a fantastic way of getting diverse groups to work together and the more typical methods of communication (speaking, writing…) were almost redundant once the groups got going.

Projects like this which encourage able kids to work alongside disabled kids and learn from each other are really inspiring. The final performance is taking place in the shopping centre on Thursday (during which I’ll actually be playing a couple of instruments) and I can’t wait!

If you ever have the chance to take part in a project like this one, do it! You’ll learn a lot more than you’d expect and may even develop some valuable new communication skills along the way.