Is short notice ever too short notice in the world of PR?

Most PR professionals will tell you that when a national newspaper, A-list trade magazine or influential blogger calls with a PR opportunity, they’ll do just about anything to make it work.

Journalists work to notoriously tight deadlines and these frequently get passed on to the PR people whose clients they want/need for an interview, quote or information.

Image source: faqs.org

When an opportunity for such good coverage is presented, tight turnaround times are rarely too tight – and they’re accepted as an everyday part of the PR role. In fact, if a journalist doesn’t want something tomorrow, in the next hour or right away, it tends to be an unexpected (but very welcome) surprise.

Of course it’s not always the case. Monthly magazines plan months in advance and comprehensive forward feature tracking can negate many last-minute panics. But when it comes to being part of a breaking news story, a quick turnaround is crucial to securing the best coverage, with the freshest angle.

“If you can’t handle the heat, get out of the kitchen” – You need to be able to react instantaneously, gather your facts (and spokespeople) in record time and provide something significantly different to the rest of the PR pack if you’re going to get the results that you need, in the titles that you want.

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The general election 2010 and how it will be covered online

So, Gordon Brown is on his way to visit the Queen this morning to ask permission to call a general election. As expected, the topic has dominated many of today’s early Twitter conversations and already has its own hashtag (#ge2010), courtesy of BBC technology correspondent Rory Cellan-Jones.

It seems that it’s going to be very difficult to avoid hearing and reading about this particular general election thanks to social media. As one Twitter contact of mine (PR professional and blogger, @JonClements) puts it,

@BeccaJW: Imagine there’ll be much nonsense to share in the coming weeks.

The political online development projects have already begun, with a WebUser article from this morning pointing us to “Slap a politician online“. A colleague of mine at Coast Digital, head of creative Jamil Shehadeh, has also provided an interesting take on how the design of the top parties’ websites might influence voters.

While this election might not be won or lost online, it’s certainly going to have a big part to play when it comes to public perception and “buzz”.

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