My top five takeaways from ContentEd 2018

Last week, I attended “Europe’s only content strategy conference for the education sector”. Perfect for this Communications Manager and Copywriter working for a global schools group.

Overall, I found ContentEd really worthwhile and quite inspiring, with lots of real-world experience being shared. My highlights from a packed two-day programme were talks by Mike Petroff, Director of Content Strategy at Harvard University and Alex Ayling, Head of Digital Studios for BBC Worldwide.

I took pages and pages of notes over the two days but the top five lessons I’m taking away from ContentEd are:

  1. Happiness at work isn’t about major projects, it’s about small wins and making progress – Mike Petroff, Director of Content Strategy at Harvard University
  2. Great content can inform, educate or entertain. It doesn’t have to do all three at once – Alex Ayling, Head of Digital Studios for BBC Worldwide
  3. Influencers can be categorised into the following four groups – Robert Perry, Head of Research, Pickle Jar Communications
    • Activists (really interested in a topic but not necessarily in a professional sense)
    • Academics/experts (passionate about a topic and it is their job)
    • Bloggers (content creators embedded in a topic with their own channels of conversation)
    • Broadcasters (don’t tend to engage, one-way communication, but can be hugely influential)
  4. Create change through experimentation. ‘Pilot’ new things rather than ‘launching’ them – keep testing and changing – Mike Petroff, Director of Content Strategy at Harvard University
  5. Work hard and be nice to people – Octavia Reeve, Head of Content Strategy, Royal College of Art

If you attended ContentEd 2018 and you’d like to connect, please follow me on Twitter (@beccajhills) or send me an invitation on LinkedIn

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