Last week, I attended “Europe’s only content strategy conference for the education sector”. Perfect for this Communications Manager and Copywriter working for a global schools group.
Overall, I found ContentEd really worthwhile and quite inspiring, with lots of real-world experience being shared. My highlights from a packed two-day programme were talks by Mike Petroff, Director of Content Strategy at Harvard University and Alex Ayling, Head of Digital Studios for BBC Worldwide.
I took pages and pages of notes over the two days but the top five lessons I’m taking away from ContentEd are:
- Happiness at work isn’t about major projects, it’s about small wins and making progress – Mike Petroff, Director of Content Strategy at Harvard University
- Great content can inform, educate or entertain. It doesn’t have to do all three at once – Alex Ayling, Head of Digital Studios for BBC Worldwide
- Influencers can be categorised into the following four groups – Robert Perry, Head of Research, Pickle Jar Communications
- Activists (really interested in a topic but not necessarily in a professional sense)
- Academics/experts (passionate about a topic and it is their job)
- Bloggers (content creators embedded in a topic with their own channels of conversation)
- Broadcasters (don’t tend to engage, one-way communication, but can be hugely influential)
- Create change through experimentation. ‘Pilot’ new things rather than ‘launching’ them – keep testing and changing – Mike Petroff, Director of Content Strategy at Harvard University
- Work hard and be nice to people – Octavia Reeve, Head of Content Strategy, Royal College of Art