Is this the smallest PR stunt ever?

I have posted before about my love of PR stunts, specifically large-scale stunts that result in high-impact photo opportunities and excite picture desks, but today I was equally impressed by a very ‘small’ stunt by Marvel to promote the new Ant-Man movie.

Source: Time.com

Source: Time.com

These tiny billboards (pictured above) have only been spotted in Australian cities so far but photographs like the one above have been shared widely by social media users and picked up enthusiastically by news outlets across the world.

The result? Fantastic PR ahead of the launch of the new movie.

The inspiration most likely came from the concept of the movie’s ‘super-suit’ that can ‘shrink in scale but increase in strength’. It’s an exceptionally clever idea that has been executed really well.

It’s also proof that big isn’t always best.

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