Christmas 2015 – the winners and losers

The run up to Christmas 2015 has been packed full of fantastic PR, marketing and advertising campaigns, proving that a healthy dose of originality mixed with a dash of festivity will always deliver a recipe for success.

My top Christmas 2015 campaigns are:

3. Share a Coke with Santa’s Reindeer

I’ve praised Coca Cola’s Share a Coke campaign before, but its amplification for Christmas 2015 certainly merits a mention. It may be one of the most minor elements of the company’s vast Christmas campaign, but the ability to pick up a bottle that invites you to ‘Share a Coke with Dasher’ delivers pure childish delight.

Well done, Coca Cola, for having the mettle to take such a clever campaign far beyond where most would.

2. Monty the Penguin

John Lewis did it again. While some people may feel that this choice is all together too obvious, the Monty the Penguin advert set the internet alight with debate, generated tangible toy sales and cemented John Lewis’s status as a creator of fantastic Christmas TV adverts.

It may be predictable, but it certainly deserves to be here.

1. Secret Santa Sacrifice

London-based agency We are Social have done many great things this year – and won a lot of awards in the process – but my favourite from 2015 is their Secret Santa Sacrifice campaign.

The agency has created a website that allows you to ditch the dreaded ritual of Secret Santa and do some good instead. You select a virtual £5 gift (novelty underwear, silly hats, etc) from an online shop and the website sends the intended recipient a comical gift receipt. The money is donated to Age UK to help keep older people healthy during the cold winter months.

It’s original, engaging and worthwhile so it ticks every box.

On Santa’s naughty list is:

Sainsbury’s Christmas is for Sharing advert

Before you throw up your arms and vow never to read this blog again, let me explain…

The advert was undeniably moving and particularly poignant given its association with the Royal British Legion in the war’s centenary year, but Sainsbury’s can’t deny the advert was designed to sell groceries and they used a very important historical occasion as a platform to do so.

Brave, yes. Exploitative? A bit. Public opinion remains clearly divided which puts it on the naughty list.

I hope you’ve enjoyed reading the Marketing and PR blog this year.