Have you heard of reactive advertising?
If you’re tuned in to the news agenda, know what’s making people tick and have a natural capacity for creating sharable content, it’s something well worth looking in to.
This example by Virgin Holidays certainly made me sit up and take note:
Recognising an opportunity to show customers they have a great sense of humour, the brand scored major points with this clever piece of advertising.
How Three reacted – assuming they’ve seen it – we obviously don’t know, but it just shows what a bit of awareness, quick thinking and a sense of humour can do for you. I’ll bet more than a few people have shared this photo… I can’t imagine a regular billboard would have got the same response.
For more great examples of reactive advertising, have a read of this entertaining piece from The Whip: 5 top examples of reactive marketing