Addicted to social media statistics

I have to admit, I’m one of those people who loves statistics, especially ones about social media as they change (and get even more interesting) all the time.

Source: socialmediaslant.com

Source: socialmediaslant.com

I recently stumbled across a site which is crammed full of them so I’ve selected two of the best for my favourite platforms to share with you on here. Full credit to socialmediaslant.com for the compilation of these gems…

Facebook

– Facebook has the highest conversion rate for all social media e-commerce traffic at 1.85% (Shopify)

– Average organic reach for brand pages is now at 6.2 percent. The number is even lower (2.1 percent) for pages with more than 500,000 followers (Statista)

Instagram

– The top Instagram brands generate an average engagement rate of 5.34 percent per post (Socialbakers)

– The Adidas Football account dominated January 2014, with an engagement rate of 15.3 percent (Socialbakers)

Pinterest

– A pin averages three repins and four clicks (BornToBeSocial.com)

– 57 percent of user activity is food related (BornToBeSocial.com)

Twitter

– Fastest growing demographic: 55-64 years old (Neotericuk)

– Lack of engagement with new followers leads to massive unfollows within three weeks: 15 percent for companies and 40 percent for regular users (SocialBro)

WhatsApp

– 70 percent of users are active every day (We Are Social)

– 600 million photos, 200 million voice messages, and 100 million videos shared daily (We Are Social)

YouTube

– YouTube and Netflix make up half of all web traffic in the U.S. (BuzzFeed)

– 700 YouTube videos are shared on Twitter every minute (BuzzFeed)

Know somewhere ever better to find stats? Let me know!

 

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