Creating social media magic this Christmas

When a YouTube video appears in your Facebook news feed five times in one day, is emailed to you by colleagues and is all people seem to be talking about, you know that one company has got its Christmas marketing very right.

This year, that honour goes to WestJet, a Canadian airline that granted the Christmas wishes of every single passenger on one of its flights.

The resulting video has made people smile, cry and share (many, many times) and it certainly makes me want to fly with WestJet! A huge success all round.

Watch the video here to see how it was done:

Advertisements

One thought on “Creating social media magic this Christmas

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s