PR and marketing highs and lows of 2013

As another year draws to a close, it’s always good to reflect on the highs and lows of the last 12 months.

Blog highlights 2013

Blog highlights 2013

My top three marketing, PR and social media highlights from 2013 are:

  1. Coca Cola’s Twitter campaign #ShareACoke that had everyone raiding the shelves of their local supermarket
  2. Hasbro’s headline grabber which saw an original Monopoly playing piece axed
  3. Canadian airline WestJet’s social media video that was packed full of Christmas magic – my absolute favourite campaign of the year

And where there are highs, there are inevitable lows. This year, the not-so-nice stories on everyone’s lips included:

  1. The media’s handling of the Oscar Pistorius murder charge
  2. Colgate’s #BrushSwap PR stunt led to chaos at London’s Waterloo station
  3. PR professionals being named and shamed by journalists on Twitter

I wonder what 2014 will bring… hopefully plenty more original, creative and entertaining campaigns to inspire us all. Happy new year, everyone!

Creating social media magic this Christmas

When a YouTube video appears in your Facebook news feed five times in one day, is emailed to you by colleagues and is all people seem to be talking about, you know that one company has got its Christmas marketing very right.

This year, that honour goes to WestJet, a Canadian airline that granted the Christmas wishes of every single passenger on one of its flights.

The resulting video has made people smile, cry and share (many, many times) and it certainly makes me want to fly with WestJet! A huge success all round.

Watch the video here to see how it was done: