Can you spot a PR stunt a mile off?

PR stunts are a great tool for very quickly raising awareness of your brand – but how savvy are people becoming about them? Do you think you could spot a PR stunt a mile off or are you easily duped into believing everything you read?

A PR stunt involving a lot of wine! (Source:

A PR stunt involving a lot of wine! (Source:

I spotted a couple of contenders in the press last week – what do you think of these two?

1. Mail Online:

An online gift website is – apparently –¬†recruiting to fill the position of¬†‘Living Luxury Executive’; someone who will enjoy food at fine¬†restaurants, stay at top hotels, wear¬†designer jewels, road test fast cars and more.
The company claims it will definitely employ someone for this role – but how long will it last? Real or stunt – you decide.

Chessington bans ‘baffling’ animal print clothing

According to one wildlife park in Surrey, animals are becoming ‘baffled’ by visitors who wear animal print¬†when they¬†visit so they are banning these items of clothing from now on.

The article admits that¬†other zoos have confirmed this is not the case for them,¬†so could this be a stunt to raise awareness for Chessington’s¬†new African experience (which is given a nice plug in the article)?
Let me know if you’ve seen any other contenders and what you think of these two!

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