Can you spot a PR stunt a mile off?

PR stunts are a great tool for very quickly raising awareness of your brand – but how savvy are people becoming about them? Do you think you could spot a PR stunt a mile off or are you easily duped into believing everything you read?

A PR stunt involving a lot of wine! (Source:

A PR stunt involving a lot of wine! (Source:

I spotted a couple of contenders in the press last week – what do you think of these two?

1. Mail Online:

An online gift website is – apparently – recruiting to fill the position of ‘Living Luxury Executive’; someone who will enjoy food at fine restaurants, stay at top hotels, wear designer jewels, road test fast cars and more.
The company claims it will definitely employ someone for this role – but how long will it last? Real or stunt – you decide.

Chessington bans ‘baffling’ animal print clothing

According to one wildlife park in Surrey, animals are becoming ‘baffled’ by visitors who wear animal print when they visit so they are banning these items of clothing from now on.

The article admits that other zoos have confirmed this is not the case for them, so could this be a stunt to raise awareness for Chessington’s new African experience (which is given a nice plug in the article)?
Let me know if you’ve seen any other contenders and what you think of these two!

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