Social media rumours (and the price of being gullible)

I’ve written a few posts on this blog about my favourite April Fool’s Day PR stunts, so a story on about an iPhone prank caught my eye today.

It seems that a number of gullible iPhone users have damaged their phones after believing (and testing!) a rumour circulating on social media claiming that installing the new iOS 7 makes your phone waterproof.

To be completely fair, the pranksters have gone to quite a lot of effort to make their ruse believable – there have been vine videos created ‘proving’ that it works and even fake adverts like this one can be found circulating the web:



Needless to say, a number of the duped iPhone users have taken to Twitter to reveal the truth (and the extent of their foolishness) so it seems this social media rumour has come full circle.

Let me know if you’ve seen any other social media stunts that you think are worth sharing! I have to admit, this is one of my favourites (sorry if you fell for it)…


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