Coca-Cola gets personal #shareacoke

Every now and then a company rolls out something that is so simple but effective that you wish you’d thought of it first. That’s exactly how Coca-Cola’s new ‘Share a Coke’ campaign has made me feel.
 
In case you haven’t heard about it yet, they’ve introduced a range of bottles which feature 150 of the most popular names on the label and invite you to, for instance, ‘share a coke with Rebecca’.
 
I won’t deny I’m a bit of a Diet Coke addict and always have a cupboard stocked full of cans so when I saw my name on a bottle the sensible thing to do would be smile, maybe snap a picture, then walk away. But something about that personalised bottle was irresistible and so I bought it anyway.
 
Source: Facebook.com/DietCoke

Source: Facebook.com/DietCoke

I then also shared a picture of it on Twitter and got a great response from my followers who commented that they loved the campaign or hadn’t found their own bottles yet. I’m not the only one who got excited by a personalised bottle, either. My Facebook feed has featured quite a few photos of my friends’ own finds.

 
You’ve got to hand it to Coca-Cola. It’s a great idea, brilliantly executed and I’m sure it will boost sales.
 
Time for a Diet Coke break…