Extreme advertising: raising celebrities from the dead

Companies going to extreme lengths to court attention for their products is nothing new, but is the latest trend of ‘raising celebrities from the dead’ to appear in TV adverts one step too far?

The creative team at Galaxy decided that Audrey Hepburn was the best celebrity – bar none – to promote their chocolate bar and have used CGI to make it possible for her to ‘star’ in their latest TV ad:

I’m a big Audrey Hepburn fan but seeing her brought back on to our screens in this way to sell chocolate just doesn’t sit quite right with me.

It’s not just Galaxy that’s seeing the potential of having an association with these notorious ladies of the silver screen, though. What about Dior’s perfume advert featuring Grace Kelly, Marilyn Monroe and Marlene Dietrich?

What do you think of this emerging trend? Is it ok?


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