2012 in review

The lovely people at WordPress have prepared an end-of-year report for this blog. Here are some of the highlights:

In 2012, there were 26 new posts, growing the total archive of this blog to 71 posts.

There were 32 pictures uploaded, taking up a total of 11 MB. That’s about 3 pictures per month.

The busiest day of the year was April 2nd. The most popular post that day was April Fool’s Day PR.

The top referring sites in 2012 were:

Readers of this blog came from 74 countries in all! Most visitors came from The United Kingdom; The United States and India were not far behind.

Happy New Year everyone!

A giant rubber duck floats down the Thames

No, this isn’t the start of a “man walks into a bar” style joke, it’s actually a brand new PR stunt by Fever PR.

To celebrate the launch of a new gambling service from one of their clients, they floated a 50ft rubber duck down the Thames – no, I’m not sure about the relevance either – and secured some great press coverage as a result.

Fever PR's rubber duck stunt

Fever PR’s rubber duck stunt

While it is quirky, it did remind me of a similar PR stunt by Taylor Herring that involved a polar bear floating on an iceberg down the Thames that was hugely successful a few years ago.

Originality is important in PR but so long as you can come up with something that makes a great picture (or five!) for the papers to print, you’re on to a winner.