“I don’t feel festive until I’ve seen the Coca-Cola Christmas advert”, said one of my friends. Another has the song as their ringtone.
Year after year, people go to visit the truck on its tour around the country to have their picture taken with it. There’s even a dedicated hashtag this year: #holidaysarecoming.
The power of the Coca-Cola Christmas advert is immense. The year that they tried to run an alternative, there was uproar.
So, has Coca-Cola created the blueprint for advertising gold, or will it be stuck with the same old advert for years to come with no hope of changing its message or reaching out to a new audience? Personally, I hope it’s still shown every year for as long as TV exists!