“I don’t feel festive until I’ve seen the Coca-Cola Christmas advert”, said one of my friends. Another has the song as their ringtone.
Year after year, people go to visit the truck on its¬†tour around the country to¬†have their picture taken with it. There’s even a dedicated hashtag this year: #holidaysarecoming.
The power of the Coca-Cola Christmas advert is immense. The year that they tried to run an alternative, there was uproar.
So, has Coca-Cola created the blueprint for advertising gold, or will it be stuck with the same old¬†advert for years to come with no hope of changing its message or reaching out to a new audience? Personally, I hope it’s still shown every year for as long as¬†TV exists!

How to use PR power for good, not evil

A group of six PR professionals, including myself, have formed a PR Council to voluntarily support and advise a fantastic charity called Create.

Our aim is¬†to¬†help the charity (which¬†uses¬†creative arts to transform the lives of society’s most disadvantaged and vulnerable people)¬†raise its profile nationally and consequently raise more funds.

I first had the privilege of getting¬†involved with Create earlier this year and ever since I’ve wanted to volunteer for a charity –¬†but wasn’t sure what skills I had to offer.¬†Create provided the answer: my¬†aptitude for¬†PR.

My first Create project, “sound:images”

After one short meeting on a cold and dark Thursday night, I already feel confident that this newly formed council of volunteers will be able to do a lot of good and really help the charity achieve its goals.

Watch this space (and hopefully your newspapers!) for more as it develops…