The upside down world of fashion and PR

Working in PR, fashion or journalism, you soon get used to being out of sync with the rest of the world.

The most recent London Fashion Week was a good example. It was all about SS13 when the shops have just transitioned into AW12. Leading the way in the fashion industry is vitally important, but if its your job you have to get used to the seasons being swapped around.


In fashion PR its a similar story. While its important to know what’s going on right now, working with magazines that go to print months in advance of publication means you have to be prepared to write about bikinis in January and boots in June, too.

For a shopping centre PR professional like me it’s not that different – but its all about Christmas. Planning for the festive season began all the way back in February! Just as soon as one is over, it’s on to the next…

So, if you choose to work in an industry with a link to fashion or media, be prepared to switch your seasons and work on the opposite half of each year to everyone else!


Is it ok to poke fun at the Paralympics?

After the BBC did such a wonderful job with their coverage of the London Olympics, I was hugely disappointed to discover that the Paralympics was being broadcast on Channel 4. However, after seeing their inspiring “Meet the Superhumans” advert the week before, I started to believe that the coverage might be ok…


In fact, it’s been pretty great. While it’s no match for the BBC’s 24 channel coverage which allowed you to watch whichever event you wanted, Clare Balding has been a fantastic host and “The Last Leg”, an alternative review of the day’s action, is comedy gold.

With a host who has a prosthetic leg and guests including paralympians and other disabled celebrities, it has succeeded in mixing disability and comedy – a combination which could have very easily been disastrous.

I’m particularly enjoying the regular feature “Is it ok?” where viewers tweet their questions and the panel debate whether the propositions are acceptable. For example,

#isitok to tell a partially sighted Paralympian that their performance was blinding? (from @sallypmoore)

While I doubt the format would have been this succesful outside the bubble of Paralympic fever, I have to applaud Channel 4 for their coverage so far. Thanks for entertaining the nation this past week!