Rebranding a nation

I have (unashamedly) been completely and utterly swept up by the euphoria surrounding London 2012. Not a day goes by when I don’t check the Team GB medal count or watch a couple of events.

I can’t argue with it, either. Whether it’s the rebrand that has inspired a sense of unity or the fact that its our home games, everyone in the country seems to now be completely behind our athletes… and the medals are rolling in.

Long may it continue. Come on Team GB!


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