While I was enjoying lunch at Nando’s the other day, it occurred to me that it’s one in a small selection of restaurants that people love to check-in at on Facebook.
Is it the fact that you know people will be jealous of your plate of chicken or has Nando’s simply created a popular brand that the Facebook generation feels real affinity with? I’d argue that it’s the latter and I doubt my friends will stop checking-in there any time soon.
The question is, how many brands will be able to replicate this success? Is there a limit to the number of check-ins that people want on their news feed and, if so, how do other restaurants get their piece of the pie? Food for thought… (apologies for the puns, I couldn’t resist!)