When news isn’t new…

The excitement currently surrounding the Queen’s Diamond Jubilee has had a rather interesting effect on our national news media: suddenly news isn’t necessarily new.

Source: foreignstudents.com

One feature on last night’s ten o’clock news, for instance, led with Prince William talking about Princess Diana and how he’d have loved her to be at his wedding last year. While it was a very sweet and touching item based on a recent interview that William conducted, it wasn’t new news or particularly topical (besides the family link to the impending Jubilee).

With any celebration that’s based on longevity or the passing of time, you’d expect some element of nostalgia – but this summer has inspired a huge amount of it. Shops are full of British-themed items and bunting has made a remarkable comeback (there’s even some hanging in my gym!).

While I’ll definitely be getting into the Jubilee swing of things this weekend, I must admit I am looking forward to getting back to the present day when news is, well, new again…


Proudly part of a winning team

You’d expect individuals working in PR to be the very best at self promotion since they’re trained to gain their clients/companies maximum exposure. But, in my experience, this is rarely the case.

Personal PR tends to take a back seat to client or company needs and is sometimes forgotten altogether.

With that in mind, I wanted to take the opportunity to publicly congratulate my team at Lakeside. We won two merits at the Purple Apple Marketing Awards last week (the only awards which recognise and reward effective shopping centre marketing in the UK)!

Lakeside's marketing team with Austin Healey

Lakeside’s marketing team with Purple Apple presenter Austin Healey

It was a great evening and a brilliant event that truly reinforced our team spirit.

Thanks to the British Council of Shopping Centres (BCSC) for the awards and here’s hoping the success continues for next year.

Does anyone want to check-in with you?

While I was enjoying lunch at Nando’s the other day, it occurred to me that it’s one in a small selection of restaurants that people love to check-in at on Facebook.

While you wouldn’t necessary think to check-in at Prezzo or Carluccio’s, there’s just something about Nando’s that makes you want to tell your Facebook friends that you’re there. 

Is it the fact that you know people will be jealous of your plate of chicken or has Nando’s simply created a popular brand that the Facebook generation feels real affinity with? I’d argue that it’s the latter and I doubt my friends will stop checking-in there any time soon.

The question is, how many brands will be able to replicate this success? Is there a limit to the number of check-ins that people want on their news feed and, if so, how do other restaurants get their piece of the pie? Food for thought… (apologies for the puns, I couldn’t resist!)