PR jobs: in-house or agency?

I wrote a post on this blog recently that sparked some debate about the differences between in-house and agency roles.

In last’s week’s issue of PR Week, I spotted a quote from Adidas’ Sarah Gower that provided some more insight. She said,

In an agency, you are surrounded by people who believe in PR 100 per cent and even if something goes wrong people will understand why. But when you go in-house, the buck stops with you

Sarah Gower, Head of PR for Adidas. Source: PR Week

I thought this was a great observation and one which I’m sure a number of people fail to recognise. In-house you may be the only PR person, or a member of a small communications team, and the overall understanding of your job and its challenges may be rather different to if you were working for a dedicated PR agency.

That said, the opportunity to educate people about the benefits of PR and make the role your own can be much greater.

Which is a better way to practice PR, working for an agency or in-house, really depends on the kind of PR practitioner you want to be. There are certainly great benefits and disadvantages to both, and sometimes it’s about giving each a go then carving out your own path.


Help for Heroes charity golf day

And now for something completely different…

You may have noticed that this blog has been a little quiet lately. I’ve been busy using my event management skills to organise a charity golf day to raise money for Help for Heroes.

If this is something that you’d be interested in (whether you want to play, donate or lend a hand with sourcing prizes), you’ll find all the information you need on the Golf for Heroes website that I’ve created.

(Don’t worry, normal marketing and PR-related content will return shortly!)

April Fool’s Day PR

I always look forward to April Fool’s Day. Not because of the pranks and tricks, but because of the creative genius that I get to enjoy when companies embrace the opportunity to have some fun with April Fool’s Day adverts and PR.

I spotted a couple of great examples this year from BMW and ASOS:

BMW April Fool 2012 (Source: Sunday Times)

ASOS April Fool 2012

I had the chance to run a project specifically for April Fool’s Day this year but declined because I was concerned that it would only result in one day of coverage – but should I have considered that the opportunity for a big PR hit that could go viral could outweigh the advantage of a longer lasting news story? I think so. Maybe next year…