Sometimes, as a PR professional, all it takes is a single piece of press coverage to make your day/week/year. We’re a pretty passionate bunch so a great piece of coverage can result in a whole office full of PR types whooping and cheering.
My Monday got off to a great start when I read a very simple but VERY poignant opinion about Lakeside (my workplace) on Mirror.co.uk. In an article about Essex it simply said:
This is the power of PR.
People who don’t work in the industry may not understand the buzz that something this simple can bring, but I’m truly a PR person and I’m grinning from ear-to-ear!