Do you live and breathe your brand?

Working in consumer PR there’s always lots of exciting events, campaigns and promotions to manage – and you often find yourself wishing you were just a regular customer so you could take part in them all!

Luckily for me (or unluckily, depending how you feel about it), I was given the opportunity to become part of Lakeside history when I was asked to take part in a photo shoot to promote the shopping centre.

Source: Lakeside Shopping Centre

This made me wonder how many PR and marketing professionals actually live and breathe the brands that they promote. I was proud to be featured in a Lakeside advertising campaign but I’m sure many of my peers wouldn’t be so keen to feature on some of their clients’ posters and websites…

Perhaps that’s the difference between in-house and agency roles. Working in-house you choose one particular brand that you feel strongly about whereas in an agency you work with a whole range of brands, some that you love and some you simply can’t. Is that view a bit harsh or could it be true?

A Monday treat from Mirror.co.uk

Sometimes, as a PR professional, all it takes is a single piece of press coverage to make your day/week/year. We’re a pretty passionate bunch so a great piece of coverage can result in a whole office full of PR types whooping and cheering.

My Monday got off to a great start when I read a very simple but VERY poignant opinion about Lakeside (my workplace) on Mirror.co.uk. In an article about Essex it simply said:

 

This is the power of PR.

People who don’t work in the industry may not understand the buzz that something this simple can bring, but I’m truly a PR person and I’m grinning from ear-to-ear!

Nike’s non-Olympic sponsorship coup

I was intrigued when I read in this week’s Marketing magazine that Nike was selected as the brand people most associate with the London 2012 Olympics…

Source: Marketing magazine

…but the sports company (incredibly) isn’t an official sponsor of the games. Nike’s competitor, Adidas, is!

Whether it’s a simple case of public confusion or a lack of message penetration, you have to congratulate Nike’s comms team and wish the Adidas one good luck – it looks like they’ve got a big hill to climb (and not that many months to get to the top) to ensure they get a good return on that huge sponsorship investment.

Good and bad PR

I’m a firm believer that anyone working in any industry should be aware of what else is happening around them, particularly the best and the worst examples. So, I always look out for PR stunts and campaigns that I think are particularly effective – or particularly ineffective, as those can teach you just as much.

Recently, while listening to the post-BRITs buzz on the radio, I heard about Ed Sheeran receiving a replica BRIT Award made out of some famous toy bricks to celebrate his win with the song “Lego House”.

Source: Capitalfm.com

It may be cynical to view this purely as a PR stunt – it may, in fact, have been a very sweet and generous gesture from a grateful company – but I loved the timeliness and quirkiness of it, and of course it received great press.

Well done, Lego, for seizing this opportunity and capitalising on the big story of the week. Your stunt stole the show, in my opinion.

(If you like things like this, I’d definitely recommend a visit to the Good and Bad PR section of PRmoment.com. It’s a constant source of entertainment – and it can be very educational, too).