Working in consumer PR there’s always lots of exciting events, campaigns and promotions to manage – and you often find yourself wishing you were just a regular customer so you could take part in them all!
Luckily for me (or unluckily, depending how you feel about it), I was given the opportunity to become part of Lakeside history when I was asked to take part in a photo shoot to promote the shopping centre.
This made me wonder how many PR and marketing professionals actually live and breathe the brands that they promote. I was proud to be featured in a Lakeside advertising campaign but I’m sure many of my peers wouldn’t be so keen to feature on some of their clients’ posters and websites…
Perhaps that’s the difference between in-house and agency roles. Working in-house you choose one particular brand that you feel strongly about whereas in an agency you work with a whole range of brands, some that you love and some you simply can’t. Is that view a bit harsh or could it be true?