The secret to getting in touch with just about any celebrity

I’ve just started using a new online directory called The Red Pages which contains agent, publicist and management details for over 25,000 international celebrities.

As my role at Lakeside means I’m involved in annual events, special projects and celebrity appearances, this kind of database should be invaluable for ensuring the continued involvement of famous faces.

Amusingly, the site’s homepage notified me that the profile for football commentator Andy Gray features the most recently updated contact details. Unsurprisingly, since he’s no longer working with Sky Sports, The Red Pages provides details of three “bookers” for the controversial Mr Gray. I wonder what kind of bookings he’ll be offered in the next few weeks…

While the details for many celebrities’ agents can be found via a simple Google search, I expect this online directory will speed up the process and provide much more accurate information.

I’ll be getting to grips with the site professionally over the next few weeks but for now I’m off to think about the best way to approach the agent of my first crush (the lovely Leo DiCaprio) – for purely personal reasons, of course.


Never forget your early PR training

I’ve been creating some training slides over the past few days for a series of “Introduction to PR” sessions that I’ll be running at work. As the presentation has come together, it’s been impossible to ignore the huge influence that my own early PR training has had.

The advice given to me by my Berkeley PR directors in the first stage of my career has obviously stuck – and is as applicable today as it was when I first heard it.

Whilst I’ve added ideas from my own experience and updated sections to include digital PR, the basic thinking behind “What is PR?” and “What makes news?” could almost have been lifted from a 4 year old presentation.

I’m not saying that PR hasn’t moved on at all in the past four years, but when you’re talking about the basics, why re-create the wheel?

Whatever stage of your marketing career you’re in, make sure you listen to as much advice as possible – you’ll be surprised how much stays with you for life.

New year, new news

Now that 2010 is behind us, it seems that no-one wants to look back anymore. While most of December was spent reflecting on the biggest stories from the past 12 months, January’s only interested in things that are new.

It’s been all about change over the past few days. While sale shopping dominated the headlines last week, this week it’s all about the VAT increase. You could hardly avoid it on the news sites yesterday.

Twitter was all the rage in 2010, but Quora is quickly becoming the hottest new social networking site and might just steal Twitter’s crown (and crowd) in 2011.

Celebrity engagements and break-ups have made the headlines daily; new tours and albums have been announced with plenty of hype (how could you miss Lady Gaga’s New Year’s Day news?); and the only story that seems to have crossed over from last month is the sad Joanna Yeates murder investigation.

In a new year, the British media only seem to be interested in that which is genuinely new. It’s logical, to say the least.