As we edge nearer to the Christmas break, cards and gifts have begun to arrive at the office and dinners/lunches dominate the work diary. It really is a rather lovely time of year!
But how do you decide who to just send festive greetings to and who to spoil with something really special?
Most PR and marketing firms will send champagne, chocolates or something personalised by the agency to their clients at Christmas as a thank you for their continued support, while others will invite them out for dinner or drinks. How much a client has spent that year will often determine the nicety of the restaurant or calibre of the gift, though!
When I received an email stating I would not receive a certain Christmas card this year because the money had been donated to charity instead, I began to wonder whether we should still expect such gifts when economically things are rather tough. Would we stop working with an agency if they didn’t send anything? Would we prefer to receive a discount on 2011’s service charge instead, perhaps?
I don’t doubt that agencies will continue to say “thanks” with a present or dinner (or both!) at Christmas, but I wonder whether we might see a slight tightening of the purse strings during the course of the year (cheaper restaurants / slightly less extravagant gifts) as people try to save a few pennies wherever they can.