A new PR challenge

Apologies for the lack of recent new posts but I’ve been busy getting my feet under the table in a new PR role over the past few weeks. On the last day of August 2010 I joined the marketing team at Lakeside Shopping Centre in a newly created position: PR Coordinator.

I’m delighted to report that it’s going incredibly well so far and I’m thoroughly enjoying the new challenge. I wasn’t sure that an in-house position would suit me the way that agency work did, but when I saw this role advertised online I knew that it would be worth making the change.

My remit is to develop and deliver a local and regional media relations plan, including digital PR, so I’m going to be extremely busy over the next few months. Whilst preparing for the Christmas retail madness and getting stuck in to my new day-to-day work, I’ll try my very best to update this blog more regularly with thoughts, comment and opinion about marketing, PR and other related topics.

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