PR strategies for the weird and wonderful

Last weekend, as a birthday treat, I was taken to Kensington for a foot massage that was delivered by some extremely slippery characters. Promoted as “London’s first fish therapy concept spa”, Aqua Sheko is a boutique-style spa specialising in what it calls “fish pedicures”.

While I appreciate that it certainly won’t be everyone’s cup of tea, I found it to be weird but equally wonderful.

By chatting to the other customers, I discovered that the spa had only been open for 12 weeks but had already performed particularly well with the regional media. In particular, a husband and wife team preparing for their fish pedicures mentioned the coverage they had seen in the Evening Standard which had directly prompted their visit.

The local coverage combined with some great word-of-mouth has obviously worked wonders for the small setup which was packed to bursting for the whole hour that I was there, with appointments scheduled solidly throughout the afternoon. It was a delight to be able to witness such obvious and very real success, achieved in such a short period of time.

Finding an angle that the press and its consumers will love can sometimes be a bit of a challenge. In this instance, the “love it or hate it” nature of the offering seems to have worked wonders for this start up company, and I’m sure that as its smooth-footed customers continue to spread the word, interest in this bizarre new experience will continue to rise and it will earn itself plenty more column inches.


4 thoughts on “PR strategies for the weird and wonderful

  1. Hey Becca,

    How you doing? I work down in Cardiff now and heard on the grapevine that there could be one of these fish nibbling experiences opening in the city centre.

    I will keep you posted!

    Hope you’re well and congrats on the new post at Lakeside.

    Speak soon,


    • Lovely to hear from you, Mike! I hope everything’s going well for you in Cardiff. If you get the chance, get yourself a fish pedicure in the city centre – you’ll really enjoy it.

      Hope the PR world’s continuing to treat you well, too.

      Rebecca x

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