What motivatation do PRs and marketers need?

What motivates you?

It’s a seemingly simple question, but it’s one that I’ve been mulling over ever since it was posed to me.

Is it pride in my work? Or praise, perhaps? Maybe it’s the satisfaction that comes with knowing that I’ve really achieved something today – something that was worth working exceptionally hard for.

As a freelance copywriter, I could plough through a project and churn out copy that is sub-standard simply because I am being paid by the word. In theory, the quicker I write those words, the quicker I get paid. Professional integrity and pride in my product stop me though and always have me reviewing the copy long after it’s been written. Is it time consuming? Yes. Is it worth it? Absolutely.

When I worked in the PR industry, the highlight of my day would be seeing a piece of coverage in one of my client’s key titles that I knew they would be delighted with. It was never about adding an impressive cutting to my book or boasting about column inches, it was simply about knowing that the client would be happy. It might sound corny but it’s absolutely true.

In my online marketing role, there was a genuine buzz about the office when a client’s website hit page one on Google or shot up the rankings for a highly competitive search term. It gave everyone a little lift.

These are the environments that I thrive in. Everyone enjoys success but it’s important to remember that most people will quantify that success very differently. A pay rise or a title change will always give you a boost but don’t forget about all of the small and seemingly insiginifant triumphs in between. Those are the things that really make the world go (merrily) round.

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