I encountered some new marketing tools last week that got me thinking about alternative methods of communicating a message to a particular audience. While I’m sure I will always fall back on the trusty press releases, opinion articles and case studies of my PR days, I’ve been expanding my marketing tool kit and appreciating how other methods can be just as effective at getting the message across.
For instance, I managed a video/animation project last week which will be used to enhance one of my client’s newly built event websites and support its associated social media campaign.
From digesting the original brief to communicating it to the new media designer assigned to the project, managing the client’s delivery expectations, ensuring amends were made and presenting the finished product, every step was part of a learning curve that brought me closer to understanding how and why marketing videos are so effective.
Who hasn’t watched a video on YouTube and shared it with someone else afterwards because they knew that a friend was equally as likely to enjoy it? For B2C marketing campaigns, I can certainly see the relevance and potential of video. A picture’s worth a thousand words, after all.
While it was difficult for me to shift my allegiance from words to pictures for the week, I’m sure that I’ll be eagerly awaiting the results of the week’s exploits.